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Cost-saving guide

Hybrid Pigment White for TiO2 Reduction

Hybrid pigment white products are used when coating formulators want to reduce TiO2 consumption while maintaining key optical properties. TINOX TPW 714 and TPW 716 are positioned for coating and paint systems that need cost efficiency without losing practical performance.

Where TPW fits

TPW is most relevant in decorative, architectural and industrial coating systems where TiO2 reduction, opacity retention and cost control are important.

TPW 714 vs TPW 716

TPW 714 is positioned as a cost-effective neutral undertone option. TPW 716 is positioned as a premium hybrid pigment white option where higher brightness, bluish undertone and gloss are more important.

Testing advice

Run TPW trials as a formulation adjustment, not only a one-to-one replacement. Compare opacity, brightness, gloss, tint strength and film properties at different TiO2 reduction levels.