TINOX^® Fepure Red 110 is a yellowish iron oxide red pigment. It is delivered as powder and can be applied for the coloration of a wide variety of construction materials. As a result of the manufacturing process (Laux-process), which includes a high temperature calcining step, the pigment has a higher intrinsic hardness than other precipitated pigments. It is very resistant to color change during high energy dispersion processes. The high temperatures involved in the calcining process also give the pigment outstanding heat stability.